||Keen interest in studying of neighboring states has always remained a vital problem for several reasons:
the protection of the state from invasions, the defense of independence and territorial integrity, the establishment
of diplomatic contacts and trade relations, the development of cultural ties. Walled by the Great Wall, China developed
and went its own way. Isolation from outside world, the harsh climate, the natural environment – all has
affected the national character. Nowadays the consideration of value orientations, norms of behavior, system of
education, understanding and appropriate application of accumulated knowledge in the process of intercultural
contact continues to be an important problem, the solution of which is to explore Chinese society by overcoming
the Great Wall. At first sight, the stability of Chinese culture is perceived as conservative. However, its paradoxicality
is manifested in the ability to accept new trends, to reply the challenges of today, preserving the samples
and norms, that have evolved and passed on to the next generation for centuries. Adherence to traditions can be
seen in behavior, everyday life, interpersonal relationships, affects all spheres of society. The Chinese belong to
another civilization, they have a different system of views, attitude to reality, a certain type of thinking, non-verbal
means of communication, language picture of the world, humor. This article discusses the national traits of
Chinese character in the context of the key provisions of philosophical and cultural analysis ‒ which can help to
prevent conflict situations, avoid misunderstandings in communication
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