| Article | |
|---|---|
| Article name | The Communication Strategy of Chinese Traditional Culture in TASS.RU under Xi’s New Policy |
| Authors | Elshennawi M.V. Postgraduate Student, milares@yandex.ru, amarelyaly@outlook.com |
| Bibliographic description | |
| Section | CULTURE AND SOCIETY |
| UDK | 070.431 |
| DOI | 10.21209/1996-7853-2018-13-2-60-66 |
| Article type | |
| Annotation | As a result of the process of world globalization and the policy of openness pursued by the Chinese president Xi Jinping, especially after his announcement of the OBOR initiative, Chinese traditional culture has attracted the attention of the entire world. Russia has always been interested in China’s modern arts, traditional culture and architecture, as well as cultural preservation and heritage. There are many works available about the Chinese culture, the Sino-Russ relations and the image of China in the Western media agencies etc. Russian inform agency TASS is known with its elaborated, focused and well-thought-out organization of news information flows.This paper objective is discovering the communication strategy used by TASS in broadcasting the news regarding Chinese Spring Festival after President Xi came to power in China. The study is based on the methodology of content analysis. The analyzed data were collected from TASS main web-site ‘tass.ru’ in Russian language. It’s concluded that the amount of news about Chinese Spring Festival has been increasing gradually under the effect of both reasons: TASS strategy and president Xi’s new policy. It was also concluded that 91 % of the news content regarding the same topic made a positive impression on the readers. |
| Key words | TASS.RU, Communication Strategy, Xi Jinping, Chinese Spring Festival, Chinese New Year, Culture Broadcasting, Cultural Image of China |
| Article information | |
| References | 1. Artashkina, A. T., Jia, Huimin. Traditional culture and modern national culture of China. Hors, 392.008, pp. 1–3, 2016. (In Rus.) 2. Hong, Zou. Impact of China’s traditional culture in the modern society. Humanitarian vector. Series: Pedagogy, Psychology, no. 4, pp. 92–96, 2009. (In Rus.) 3. Lenintseva, V. A. Modern festival culture in China: traditions and innovations. Cand. cult. sci. diss. Chita, 2005. (In Rus.) 4. Bodde, D. Festivals in Classical China. New Year and Other Annual Observances during the Han Dynasty. 206 В. C. A. D. 220. Princeton, 1975. (In Eng.) 5. Dietram, Scheufele. A. Framing as a theory of media effects. Journal of communication, winter, 1999. (In Eng.) 6. Gan, Jiang. Chinese folk customs (中国民族民俗Zhongguo Minzu Minsu). Dalian, 2002. (In Ch.) 7. Giffard, C. Anthony., Rivenbuvgh K. Nancy. News agencies, national images and global media events. Journalism & MASS communication quarterly, 2000. (In Eng.) 8. History customs and culture of Ancient China. Heilongjiang Renmin publish house, 1994. (In Ch.) 9. Chinese culture. Web. 12.12.2017: http://www.en.chinaculture.org/. 10. Jiaming, Sun., Lancaster, Scott. W. Chinese Globalization: A Profile of People-based Global Connections in China. Routledge, 2013. (In Eng.) 11. Lian, Quanzhi. Explanation of the ancient and modern Chinese and foreign festivals (古今中外节日大全 Gujin zhongwai jieri da quan). Shanxi Renmin Publish House, 1985. (In Ch.) 12. Tong, Yiqiu. Twenty-first Century Youth Encyclopedia (21世纪青少年百科全书 21 Shiji qingshaonian baike quanshu). Taihai Publishing House, 2000. (In Ch.) 13. Wang, Jingyue., Zhang, Yuchun. Chinese ancient customs (中国古代民俗 zhongguo gudai minsu). Heilongjiang Renmin publish house, 2004. (In Ch.) 14. Wei, Liming. Chinese Festivals. New York. Cambridge University Press, 2011. (In Eng.) 15. Yuan, Lee., Gu, Jun. A course in Chinese customs (中国民俗学教程 Zhongguo minsu xuejiao cheng). Guangming Daily Press, 2003. (In Ch.) |
| Full article | The Communication Strategy of Chinese Traditional Culture in TASS.RU under Xi’s New Policy |
| 0 | |
| 28 | |
