Article name The Formation of Commodity Traits of a Person in the Context of Globalization
Authors Khaldeeva M.A.Postgraduate
Bibliographic description Khaldeeva M. A. The Formation of Commodity Traits of a Person in the Context of Globalization // Humanitarian Vector. 2019. Vol. 14, No. 2. PP. 58–63. DOI: 10.21209/1996-7853-2019-14-2-58-63.
UDC 339.13.012.42:316.324.42:004
DOI 10.21209/1996-7853-2019-14-2-58-63
Article type
Annotation The article is devoted to the issue of the impact of globalization on personality. The relevance of the work is reasoned by the necessity of theoretical understanding of globalizing world. The author considers the impact of globalization on the formation of commodity traits of a person. The author pays due attention to the fact that in terms of economic context, globalization poses new requirements, both for the type of human-to ‒ human interaction and for new labor type, informational one. The article is aimed at the identification of the characteristics of the formation of a new model of individuality in the context of globalization, taking into account the modern type of interaction and new labor type. The following research methods were used: the system methodology, the method of analogy, the prognostic method. The author tried to uncover the prerequisites for the formation of a new individuality model in terms of globalization.
Key words globalization, identity, service, market, Internet, online, commoditization
Article information
References 1. Bondar, O. Globalization and its philosophical problems. Bulletin of Peoples Friendship University of Russia, Philosophy series, no. 3, pp. 131–141, 2012. (In Rus.) 2. Brylina, I. The role of cognitive technologies in the implementation of the idea of “new horizon” in management strategies. Ideas and Ideals, no. 4, pp. 181–192, 2018. (In Rus.) 3. Muromtsev, V. V. Features of the socialization of the individual in the conditions of modern virtual communications. Philosophical Sciences, no. 9, pp. 128–133, 2012. (In Rus.) 4. Pankova, N. M., Pogukaeva, N. V., Khaldeeva, M. A. Commodification of knowledge in system of higher education. The European Proceedings of Social and Behavioral Sciences, vol. 3, pp. 730–736, 2017. 5. Pogukaeva, N., Pogukaeva, A., Medyanik, I. Engineering Education in the Context of Globalization. Siberian Journal of Science, no. 3, vol. 26, pp. 152–159, 2017. (In Rus.) 6. Trufanova, E. Unity and Plurality of Self. M: Kanon, 2010. (In Rus.) 7. Webster, F. Theories of the Information Society. M: Aspect-Press, 2004. (In Rus.) 8. Frolova, M. I. Deindividualization as an object of socio-philosophical reflection. Philosophy and Culture, no. 8, pp. 1069–1076, 2013. (In Rus.) 9. Fromm, E. To be or to have. Moscow: ASTB, 2017. 320 p. (In Rus.) 10. Khaldeeva, M. Creation of a virtual image on a network as a method of self-presentation under market conditions: social and philosophical aspect. Proceedings of International Scientific and Practical Conference “The formation of personality in modern society”, September 20–22, 2018, Yurga. Tomsk: TPU publishing house, 2018: 326–328. (In Rus.) 11. Bell, Daniel. The Coming of the Post-Industrial Society: A Venture in Social Forecasting. Harmondsworth: Penguin; Peregrine, 1976. 507 p. (In Engl.) 12. Deckers, E. et al. Branding yourself. How to use or reinvent yourself. 2nd edition, Indianapolis, 2013. (In Engl.) 13. Giddens, E. Fate, Risk and Safety. THESIS, no. 5, p. 107–130, 1994. (In Engl.) 14. Khaldeeva, M. Philosophical aspects of personal branding in the context of information culture and social nets (through the example of Instagram platform). Journal of economics and social sciences, no. 12, pp. 91–95, 2018. (In Engl.) 15. Lifton, R. J. The Protean Self. Human Resilience in Age of Fragmentation. New York, 1993. (In Engl.) 16. Snyder, M., Tanke, E., Berscheid, E. Social perception and interpersonal behavior: On the self-fulfilling nature of social stereotypes”. Journal of Personality and Social Psychology, no. 35, vol. 9, pp. 656–666, 1977. (In Engl.) 17. Yee N., Bailenson, J. N. The Proteus Effect: The Effect of Transformed Self-Representation on Behavior. Human Communication Research, vol. 33, pp. 271–290, 2007. (In Engl.)
Full articleThe Formation of Commodity Traits of a Person in the Context of Globalization