| Annotation |
The article analyzes the main trends in the changing role of television broadcasting as an instrument of foreign policy in Japan at the beginning of the 21st century from the point of view of modern theories of media participation in the political process, primarily the theory of media diplomacy. At this time in Japan, the practice of simplified interpretation and broadcasting of news reports and analytics concerning political issues in the way of entertainment
(i. e. infotainment) spread widely. That allowed Japanese broadcasters to attract a wide audience to view previously unpopular programs about politics, including foreign policy. Japanese politicians, starting with Prime Minister J. Koizumi in 2001, began to set special strategies for interacting with the Japanese mass media, primarily with television, in order to effectively broadcast the priorities of their policies and get support from the Japanese people. These changes were also reflected in the broadcasting process of the largest Japanese public broadcasting corporation NHK, which is a recognized leader among other television companies in Japan in terms of audience reach and the level of trust of the Japanese viewers. Thus, with the beginning of the XXI century, the Japanese media, and especially television, are beginning to play an increasingly active role not only as sources of information, and not only as a means of entertainment, but also as a government channel of information on Japan’s foreign policy, in particular, and thus Japan’s television is becoming an important lever of influence on the public opinion. |
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