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Unison as a projection of frame architectonics of connectivity in Russian-language blog texts


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The pragmatic coherence of stimulating and reactive messages in the Russian blog text is based on an open list of conceptual structures of a specific type, namely frames that project unison in the current interaction. It is proved that these frames are the essential parameter of the linguistic competence of representatives of virtual communities and are used by the initiator of communication and its respondents to reach agreement and find a common denominator for the initially conflicting points of view. Their implementation in computer-mediated communication is predetermined by both the formal capabilities of the lexical and grammatical system of the Russian language (discursive markers), and the linguistic and cultural conventions that the interlocutors adhere to at one or another stage of joint deployment of the blog text. Frame architectonics of connectivity of stimuli and reactions in the blog text are interpreted in the study as a consequence of the implementation of relay and anticipatory structures. The initiator of connectivity is the respondent (including the blogger in the respondent function) during the construction of a responsive message. The pragmatic structure of these frames includes a foothold in the stimulating message and a staple that connects to this foothold in the reactive message.