Article
Article name	Business-planning as a means of promotion of educational service at school
Authors	Niconov R.V. principal, rusnikonov@mail.ru
Bibliographic description
Section	Pedagogy
UDK	371.2
DOI
Article type
Annotation	The article deals with the problems of school-position on the market of educational service. The author pays attention to the problem of school marketing and business plan compilation based on preschool education. Some elements of business-planning process of pre-school education are given.
Key words	marketing, business plan, fund raising, school branding, brand PR, inner and outer surrounding, creative approach, pre-school education, SWOT-analysis
Article information
References
Full article	Business-planning as a means of promotion of educational service at school
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