Article
Article name	The Technology of Making a Negative Image of a Politician in Russian Mass Media (case study: Michael Saakashvili, President of Georgia)
Authors	Sokolova Y.P. Candidate of Political Sciences, Associate Professor, e_socolova@mail.ru
Bibliographic description
Section	POLITICAL SCIENCE
UDK	324
DOI
Article type
Annotation	The article deals with the Russian mass media trend to apply to the political technologies while making an image of Michael Saakashvili, President of Georgia. Having analyzed the materials of leading Internet editions such as «Lenta.ru», «Rian.ru», «Kommersant.ru», the author managed to identify and analyze such tools of psychological impact on the audience as “mockery”, “labeling”, “reference for opinion leaders”, “stereotyping”.
Key words	political communication, political technologies, tools of psychological impact, the image of a politician, mass media
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Full article	The Technology of Making a Negative Image of a Politician in Russian Mass Media (case study: Michael Saakashvili, President of Georgia)
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