| Annotation |
The topicality of the article is determined by the fact that it examines the specifics of modern digital content in the context of the transformation processes, which take place in modern media in the context of transmedia that influence the formation of digital etiquette. The rapid development of the technical and technological components of communication contributes to the constant transformation of digital etiquette and this is one of the problems of modern transmedia space, which actualizes the identification of the content features of digital content, the role of the axiological component of modern media materials, the definition of effective ways of their representation that corresponds with the needs of the modern digital audience. The aim of the research is to describe the key characteristics of digital content in modern media that promote the formation of digital etiquette. The novelty of the article is in the concept analysis of print media, television and radio broadcasting in the context of transmedia according to the approach of the general key characteristics of the current digital content that contribute to the formation of digital etiquette and have the prospect of further research. The methodological basis was the scientific works of media theorists in Russian and foreign scientific communities. During the work on the article in the field of researching the content of modern mass media and the transformation processes that take place in the media, the author used the methods of analysis and comparison, the synthesis method was applied in terms of discussing the research results, formulating conclusions. The results of the research show that today not only adaptation in the digital environment is required but also close integration with all processes of the digital development of society is necessary for the successful functioning of modern media. The typical key features for modern digital content, which are the environment for the formation of digital etiquette, were identified during the research. It includes the ability to consume content through various gadgets; creation of interactive materials that satisfy the demands of a certain audience and give the right to participate in the creation of content and to choose it; the creation of complex multi-component materials that are endowed with the features of the project and also the transmedia narrative pattern. The article represents the interest to practicing journalists, as well as to researchers in the sphere of development of digital journalism, transmedia storytelling, digital content features and digital etiquette. |
| References |
1.
Vartanova, E. L. Press Hybridization: Combining Tradition and Innovation. Media almanac, no. 5, pp. 8–10, 2016. (In Rus.)
2.
Vasil’eva, L. A. Gavrilov, A. D. On the issue of hybridization of the press of Chuvashia: trends and prospects. Saratov University Bulletin, no. 1, pp. 120–120, 2019. (In Rus.)
3.
Volkova, I. I. The streaming phenomenon: journalism of the future? Multimedia journalism, pp. 213–218, 2018. Web. 05.01.2021.https://www.elibrary.ru/item.asp?id=32599034.(In Rus.)
4.
Gradyushko, A. A. Problems of adapting TV content to the YouTube platform: assessing audience engagement. Audiovisual media in the context of transformation of the socio-cultural environment, pp. 23–28, 2019. Web. 03.01.2021. https://www.elibrary.ru/item.asp?id=37324775(In Rus.)
5.
Doroshchuk, E. S. The innovative potential of podcast as an integrated media technology. International research journal, no. 8–3, pp. 31–37, 2020. (In Rus.)
6.
Zhuravleva, A. A. Personal Internet radio as the main competitor of traditional music on-air radio. Sign: problematic field of media education, no. 1, pp. 31–38, 2016. (In Rus.)
7.
Zaitsev, M. L. The phenomenon of transmedia in the mass information process. Journal of the Belarusian State University, no. 1, pp. 16–20, 2020. (In Rus.)
8.
Molchanova O. I. Aspects of social management of communication processes in the modern edition. Siberian Science Bulletin, no. 1, pp. 51–62, 2018. (In Rus.)
9.
Oleshko, V. F. Print media in the context of new models of information interaction with the audience. Digital journalism: how the profession is changing, pp. 59–62, 2016. Web. 05.01.2021. https://elibrary.ru/item.asp?id=26313316.(In Rus.)
10.
Ptushko, A. S. Audio streaming as a new type of Internet music broadcasting (on the example of Sound-Cloud streaming service). Media environment, pp. 232–235. 2017. Web. 04.01.2021. https://cyberleninka.ru/article/n/audiostriming-kak-novyy-vid-muzykalnogo-internet-veschaniya-na-primere-striming-servisa-soundcloud(In Rus.)
11.
Vyrkovskiy, A. V., Kolesnichenko, A. V., Obraztsova, A. Yu. Transformation of the work of employees of information radio stations in the context of digitalization. Questions of theory and practice of journalism, no. 3, pp. 443–461, 2020. (In Rus.)
12.
Fomina, A. N. Development of digital technologies in the TV industry: trends and management strategies. Russian economic Internet magazine, no. 2, pp. 1–18, 2019. (In Rus.)
13.
Hlyzova, A. A. Television in the context of media convergence at the present stage. Scientific notes of Kazan University, no. 4, pp. 1108–1122, 2016. (In Rus.)
14.
Daewon, Kim, Seongcheol, Kim.Newspaper companies’ determinants in adopting robot journalism. Technological Forecasting and Social Change, pp. 184–195, 2017. (In Eng.)
15.
Jesús Díaz-Campo Francisco Segado-Boj. Journalism ethics in a digital environment: How journalistic codes of ethics have been adapted to the Internet and ICTs in countries around the world. Telematics and Informatics, no. 4, pp. 735–744, 2015. (In Eng.)
16.
Stefan G. Bosshart, Philomen Schoenhagen. Amateurs striving for news production. Can they compete with professional journalism? Studies in Communication Sciences, no. 3, pp. 139–147, 2013. (In Engl.) |
