| Annotation |
The relevance of the research is due to the fact that under the influence of the relativistic axiological paradigm,
traditional humanistic values are “tested” in mass media discourse, and the irrelevance for the modern mass
consciousness is constantly verified. Such tendencies are manifested in the existence of a specific agenda, in
which fears and phobias are accumulated in relation to the existing type of culture and moral and ethical norms.
The paper presents a modern and unique empirical material the discourse of regional media, which represents
the mechanisms of verification of values and the impossible transformation in the conditions of a pandemic, which
determines the novelty of the study. The problem of studying the value picture is related to the role of the media
in the formation of phobias and fears, or, on the contrary, in the elimination. Thus, the mass media are forced to
report traumatic events, that is, events that violate the social norm, as a result, a traumatic-phobic segment of the
information picture is constructed, which allows us to establish the demanded value dominants. The purpose of
the work is to identify the regularities of the construction of the traumatic-phobic discourse of the regional mass
media, which presents threats to the norm, the basic values of Russian society. The following methods are used
in the work: discourse analysis, concept analysis and narrative analysis of journalistic publication sat the regional
level that verbalize the concept of “phobia”. The results of the study confirmed the hypothesis put forward: in the
regional mass media discourse, the object of which is traumatic events, there are fears and phobias associated
with the loss, loss of key humanistic values that should streamline social reality, harmonize social relations,
determine a positive scenario of social life. |
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