Article
Article name The Value of Digital Communication
Authors Nigmatullina K.R. Doctor of Political Science, k.nigmatulina@ spbu.ru
Bibliographic description Nigmatullina K. R. The Value of Digital Communication // Humanitarian Vector. 2022. Vol. 17, No. 1. PP. 148–158. DOI: 10.21209/1996-7853-2022-17-1-148-158.
Section AXIOLOGY OF MASS MEDIA
UDK 009
DOI 10.21209/1996-7853-2022-17-1-148-158
Article type Original article
Annotation The publication is devoted to the value foundations of mass communication on the sites of local news media in social networks. The relevance of the work is related to the growth of news media audiences on digital platforms and the need to involve subscribers in the life of communities based on common values. Scientific novelty is expressed in the analysis of the still unexplored formation of local communities and their values on digital platforms. The author poses the question of harmonizing communication based on constructive values, as well as the values of communication itself that support media in social ecosystems: involvement, exchange of emotions based on information, ease of demonstrating support or disapproval, direct communication with opinion leaders. The general problem of the research is designated as the axiological ambivalence of communication in the digital environment. The work used a systematic review of the literature and a qualitative generalization of the results of the author’s previous studies related to the practice of local communities on digital platforms. The review showed the presence of common characteristics for all the results obtained. Among them is the imbalance of communication depending on the region and local politics, as well as the presence of negative emotions and fake information in communications, while people tend to spread negative content of posts / actively react to them. Finally, the volume of communication itself on social networks is uneven in specific topics, periods of time and for audiences of different regions.The study showed that the value of communication in local media on digital platforms lies in the ability of messages to form values that unite the audience and neutralize radicalizing ones, to form a constructive discussion (with the search for solutions to the conflicts that have arisen), taking into account the different value foundations of the communication participants. The values of local communities are concentrated not only around local patriotism, civic activism and proactivity ‒ the named triad is able to harmonize radicalized discussions on digital platforms.
Key words local media, digital communication, values, social networks, emotions, discussions
Article information
References 1. Krylov, M. P. Regional identity in European Russia. M.: Novyj hronograf, 2010. Cit. quoted from: Pakshina I. A. A Study of Urban Identity in Internet Communities (Based on the Results of a Qualitative Analysis). Sociology and management, no. 2, pp. 19–35, 2020. DOI: 10.18413/2408-9338-2020-6-2-0-2 (In Rus.) 2. Lisenkova, A. A., Melnikova, A. Yu. Social networks as a factor of active influence on the formation of youth values. Russian humanitarian journal, no.4, 2017. URL: https://cyberleninka.ru/article/n/sotsialnye-setikak- faktor-aktivnogo-vliyaniya-na-formirovanie-tsennostey-molodezhi. Web. 20.10.2021. (In Rus.) 3. Pavlov, A. V. “Civil” communication. Labyrinth, no. 5, 2016.URL: https://cyberleninka.ru/article/n/ lokalnye-gorodskie-soobschestva-v-sotsialnyh-setyah-mezhdu-sosedskoy-i-grazhdanskoy-kommunikatsiey. Web. 20.10.2021. (In Rus.) 4. Litvinenko, A., Nigmatullina, K. Local Dimensions of Media Freedom: A Comparative Analysis of News Media Landscapes in 33 Russian Regions. Demokratizatsiya: The Journal of Post-Soviet Democratization, no. 28, pp. 393–418, 2020/ (In Engl/) 5. Dovbysh, O. New gatekeepers in town: How groups in social networking sites influence information flows in Russia’s provinces. Social Media + Society, no. 7, 2020. https://doi.org/10.1177/20563051211013253. (In Engl.) 6. Hujanen, J., Dovbysh, O., Jangdal, L., Lehtisaari, K. Towards (Hyper)local Media as Agents of the Local Public Sphere: A Comparison of Civic Engagement across the Global North. Media and Communication, no. 9, pp. 5–15, 2021. https://doi.org/10.17645/mac.v9i3.3929. (In Engl.) 7. Abashev, V. V., Pechishchev, I. M. City network publications as agents of urbanization. Sign: problematic field of media education, no. 4, 2018. Web. 21.10.2021. https://cyberleninka.ru/article/n/gorodskie-setevyeizdaniya- kak-agenty-urbanizatsii. (In Rus.) 8. Gradyushko, A. A. Regional media in the digital environment. Minsk: Zvjazda, 2020. (In Rus.) 9. Zelentsov, M. V. Urban media: conditions of functioning. Questions of the theory and practice of journalism, no. 3, 2015. Web. 21.10.2021. URL: https://cyberleninka.ru/article/n/gorodskie-media-usloviyafunktsionirovaniya. (In Rus.) 10. Kolomiets, V. P. Conceptualizing media communication. Mediaskop, no. 4, 2019. Web. 21.10.2021. URL: http://www.mediascope.ru/2575. (In Rus.) 11. Nigmatullina, K., Bodrunova, S. S. Patterns of Emotional Argumentation in Twitter Discussions. In S. S. Bodrunova, & at al. Internet Science: INSCI 2018 International Workshops, Revised Selected Papers (Lecture Notes in Computer Science; Т. 11551). Springer Nature, 2019: 72–79. https://doi.org/10.1007/978-3- 030-17705-8_7. (In Engl.) 12. Nigmatullina, K. R., Rodossky, N. A. Pandemic Discussions in VKontakte: Hopes and Fears. В Social Computing and Social Media: Applications in Marketing, Learning, and Health (Lecture Notes in Computer Science; Т. 12775). Springer Nature, 2021: 407–423. https://doi.org/10.1007/978-3-030-77685-5_30. (In Engl.) 13. Kinyasheva, Yu. B. Social networks as a tool for political mobilization of citizens in modern Russia. News of TulGU, no. 3, 2018. Web. 20.10.2021. URL: https://cyberleninka.ru/article/n/sotsialnye-seti-kak-instrumentpoliticheskoy- mobilizatsii-grazhdan-v-sovremennoy-rossii. (In Rus.) 14. Lara-Cabrera, R., González, Pardo A., Benouaret, K., Faci, N., Benslimane, D. and D. Camacho. Measuring the Radicalisation Risk in Social Networks. IEEE Access, vol. 5, 2017. DOI: 10.1109/ ACCESS.2017.2706018. (In Engl.) 15. Papacharissi, Z. Affective Publics: Sentiment, Technology, and Politics, New York: Oxford. University Press, 2015. (In Engl.) 16. Sampson, T., Maddison, S., Ellis D. (Eds.) Affect and Social Media: Emotion, Mediation, Anxiety and Contagion. (Radical Cultural Studies). Rowman & Littlefield International, 2018. (In Engl.) 17. Coviello, L., Sohn, Y., Kramer, A. D. I., Marlow, C., Franceschetti, M, et al. Detecting Emotional Contagion in Massive Social Networks. PLOS ONE, vol. 9, pp. e90315, 2014. https://doi.org/10.1371/journal. pone.0090315. (In Engl.) 18. Kahne, J., Bowyer, B. The Political Significance of Social Media Activity and Social Networks. Political Communication, vol. 35:3, pp. 470–493, 2018. DOI: 10.1080/10584609.2018.1426662. (In Engl.) 19. Dimitrova, D. V., Matthes, J. Social Media in Political Campaigning Around the World: Theoretical and Methodological Challenges. Journalism & Mass Communication Quarterly, vol. 95, pp. 333–342, 2018. DOI: 10.1177/1077699018770437. (In Engl.) 20. Prieto, Curiel R., González, Ramírez H. Vaccination strategies against COVID-19 and the diffusion of anti-vaccination views. Sci Rep, vol. 11, 2021. DOI: https://doi.org/10.1038/s41598-021-85555-1. (In Engl.) 21. Herrera-Peco, I., Jiménez-Gómez, B., Peña Deudero, J. J., Benitez De Gracia E., Ruiz-Núñez, C. Healthcare Professionals’ Role in Social Media Public Health Campaigns: Analysis of Spanish Pro Vaccination Campaign on Twitter. Healthcare, vol. 9, p. 662, 2021.https://doi.org/10.3390/healthcare9060662. (In Engl.) 22. Wilkerson, H. S., Riedl, M. J., Whipple, K. N. Affective Affordances: Exploring Facebook Reactions as Emotional Responses to Hyperpartisan Political News. Digital Journalism, vol. 9: 8, pp. 1040–1061, 2021. DOI: 10.1080/21670811.2021.1899011. (In Engl.)
Full articleThe Value of Digital Communication
0
0