| Annotation |
The article raises the question of the special properties of the modern media environment, capable of playing
many social roles – an informer, a reasoner, an archiver, etc. The most diverse texts in a latent form are “on
the shelves” of the network space, but once brought together in one semantic field they are capable of causing
the cumulative effect on the audience, resonating the values of the past in the present, actualizing them. This
phenomenon is directly related to the phenomenon of historical memory, which is inherent in both society as a
whole and its mass media, largely determines the behavior of a contemporary. The study of topical issues of the
historical memory of the society, including its media environment, has become an integral part of the scientific
research of philosophers, culturologists, and journalism theorists. Thus, the relevance of this article is determined
by the requests from both science and practice ‒ the deepening of crisis situations in the world has led to the demand for analysis of the manifestations of historical memory in modern mass media. Historical memory is
ambivalent, its presence in the public consciousness is always marked by ambiguous assessments and approaches
to the facts of history and their significance in modern political and cultural life. It is more important
to understand how the ideological and moral components of the past and the present are docking in the media
environment of our days, to what extent they can resonate and, therefore, be included in the creative practice
of the humanistically oriented mass media. Therefore, the purpose of the study was to determine the hermeneutic
possibilities of the student youth in interpreting a historically significant journalistic text given in comparison
with the politically relevant text of the modern media environment. Accordingly, a focus group program
was drawn up from among students – future journalists specializing in media and society culture. Separated
by more than half a century, the texts of the essay “Clash” (1963) by the “Izvestia“ journalist Anatoly Agranovsky
and the conversations of the journalist-blogger Yury Podolyaka (2022) were submitted for discussion.
The results of the focus group showed that in the actual field of meanings, the values of the past effectively
resonate with the present, and their interpretation by the audience leads to a reassessment of the ideology as
a component of the public consciousness in the direction of emphasizing the urgent need to create a unifying
ideology in the life of modern Russian society. |
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