| Annotation |
The relevance of the study is due to the ethnocultural diversity of the Russian Federation, which is reflected
in the media, the action of the Strategy of the State National Policy of the Russian Federation for the period up
to 2025, which, along with the existing directions, provides information support for state national policy, and the
fact that thematically 2022 is the Year of folk art and intangible cultural heritage of the peoples of Russia. The
article presents the results of qualitative analysis of media materials representing the traditional culture of the
peoples of the Russian Federation. The empirical basis of the study is materials of all types of federal media for
the period from 2013 to the present: periodical printing, television, radio, news agencies. On the basis of typological,
institutional, functional analysis, the components of ethnoculture reflected in traditional media (traditions,
customs, holidays, national cuisine, national costume, crafts and crafts) were identified, methods of representing the unique culture of the peoples of Russia (genres and formats, inclusion of information about the ethnoculture
of the peoples of Russia in media materials with a different main theme). The functioning of ethnocultural topics
is emphasized in television programs, the content of which is aimed at the development of domestic tourism,
as well as in television reports on political topics. The article emphasizes that ethnoculture is an integral part of
the life of the ethnos, which determines its philosophy and mental features. Media reflecting the specifics of the
traditional culture of peoples are a tool for disseminating knowledge about their history and culture, a resource
for fixing and storing information about the ethnocultural diversity of our country. Based on the definition of
guardians of intangible culture, laid down in the Draft Law “On Intangible Ethno-Cultural Heritage of the Russian
Federation”, this category is legitimate to include the institution of the media, which is of great importance in the
formation of ethnographic literacy of the population and ensuring interethnic harmony. The topic is promising in
the aspect of studying the media representation of the traditional culture of the peoples of the Russian Federation
directly in the Year of Folk Art and the Intangible Cultural Heritage of Peoples and the subsequent qualitative and
quantitative analysis of the reflection of ethnoculture in the media. |
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