||The article explores the hypothesis that modern communication is taking on a special form today. It can
be called imitative communication, in which information processing technologies play a very important role. The
author derives the origin of this communication from the commercial, consumer status of social information,
which in the early stages of the emergence of media reality contributed to the development of market relations.
Thanks to the development of technology, the quality of imitation of reality becomes an independent factor infl uencing
the deconstruction of a person in the information process. In these conclusions, the author relies on his
own long-term studies of the history of television. It was this mass media that laid the foundations of imitative
reality, tearing off the perception of reality from its real development and laying the foundations for technological
identifi cation of a person to the detriment of traditional personal efforts. Imitative reality has a connection with the
phenomenon of the game. The author carries out a phenomenological rethinking of the game in comparison with
its classical defi nitions. The game appears as a form of detection of ontological boundaries in which the personality
is located. However, with today’s development of technology, the game is turning into a way to replace reality,
losing its original status as an identifi er of social meanings. With this interpretation, many currently unresolved
problems, for example, the problem of computer addiction, acquire the features of distinct social deviations that
have specifi c ways of treatment. As a perspective for the development of the existing situation, the author calls
the reditization (return) of the individual to reality, while virtual reality should acquire the status of another utopia
in the history of mankind.
||1. Babintsev, V. P., Ushamirskaya, G. F. Subculture of bureaucracy in the regional chronotope. Regionologiya,
no. 1, pp. 87–98. 2014. (In Rus.)
2. Turenko, A. N., Shuklinov, S. N., Mikhalevich, N. G. Modeling the dynamics of a wheeled vehicle with an
adaptive electro-pneumatic brake drive. Vestnik HNADU, vol. 56, pp. 66–74, 2012. (In Rus.)
3. Bischokov, R. M., Litovka, N. I. Simulation modeling of crop yields for the Kabardino-Balkarian Republic.
Proceedings of the Kabardino-Balkarian State Agrarian University. V. M. Kokova, no. 4, 2020. Web. 10.05.2022.
https://kbgau.ru/riu/vypuski/arkhiv-nomerov/2020/2020-4/1.pdf (In Rus.)
4. Kondratiev, V. A. Simulation in medicine: a multi-agent model of the spread of infl uenza. Computer tools
in education, no. 4, pp. 189–195, 2011. (In Rus.)
5. Karpov, O. E., Subbotin, S. A., Zamyatin, M. N., Shishkanov, D. V., Astashev, P. E., Prokhorova, E. S.
Simulation of the activities of a modern multidisciplinary medical institution. Vestnik REU im. G. V. Plekhanova,
no. 6, pp. 57–66, 2018. (In Rus.)
6. Sak, Yu. V., Gorodilin, S. K. The use of simulation exercises in teaching skiing to future teachers of
physical culture. Physical culture as a fundamental factor in the development strategy of the state, society, and
personality. Materials of the International scientifi c-practical conference. Vitebsk, 2020: 91–94. (In Rus.)
7. Evdokimov, V. A. Policy innovation: the imitation effect and the imitation effect. Omsk Scientifi c Bulletin,
no. 5, pp. 70–73, 2014. (In Rus.)
8. Fortunatov, A. N. Ego-media. Socio-philosophical touches to the history of television. M: Flinta, 2018. (In
9. Marshall McLuhan. Understanding media. The Extensions of Man. M: Kuchkovo pole, 2018. (In Rus.)
10. Volkov, Yu. G. Creative class versus imitation practices. Humanitarian of the South of Russia, no. 1,
pp. 43–58, 2012. (In Rus.)
11. Fortova, L. K., Matyukhina, O. S. Research on the problem of virtual addictions of minors in Russian
and foreign science. The world of science, culture, education, no. 2, 2018. Web. 10.05.2022. URL: https://cyberpsy.
ru/articles/issledovanie-problemy-virtualnyh-addikcij/ (In Rus.)
12. Johan Huizinga. Homo Ludens. Proeve eener bepaling. SPb: Izd-vo Ivana Limbaha, 2011. (In Rus.)
13. Markov, B. V. Body memory and digital communication M: Prospekt, 2022. (In Rus.)
14. Batyuta, E. A. Competent consumer in imitation culture. Omsk Scientifi c Bulletin, no. 5, pp. 122–125.
2008. (In Rus.)
15. Giddens, A. The transformation of intimacy. Sexuality, Love and Eroticism in Modern Societies. SPb:
Piter, 2004. (In Engl.)
16. Shapin skaya, E. N. Escapism in cyberspace: limitless possibilities and new dangers. Culturological
journal, no. 2, 2013. Web. 10.05.2022. https://cyberleninka.ru/article/n/eskapizm-v-kiberprostranstve-
bezgranichnye-vozmozhnosti-i-novye-opasnost. (In Rus.)