| Annotation |
Studies of recent years have shown a weakening of the urban identity of the youth of St. Petersburg, a lack
of interest in the preservation of cultural heritage. The purpose of the study is to deconstruct discourses and
identify the value-oriented and goal-oriented components of dispositives that allow understanding the drives of
communication in social networks and adjusting the policy of urban identity. The article applies the actor-network
theory to data reconstructed from the texts of social networks of residents and city defenders about the St. Petersburg
cultural architectural heritage, which allowed us to adapt the ANT for a systematic analysis of urban
identity politics, taking into account infl uential factors in the modern environment of network communications
and related policies. Identity is considered simultaneously as a discursive construction and as an effect of the
confi guration of human and non-human actors that respond in social practice to the current transformation of the
symbiotic relationship between man and the environment. On the material of the media and social networks regarding
the destruction of the building, the content was analyzed using the discursive method and actor-network
theory. Three possible levels of use of ANT in the analysis of political communication around cultural heritage are identifi ed and illustrated: 1) material objects stabilize social relations; 2) have real and sensual qualities that
contribute to projective identifi cation; 3) ensure the spatiality and integrity of the city. In the course of analyzing
the boundaries of network interactions, the psychoanalytic concept of “lack” is actualized as an insoluble contradiction
and antagonism of discourses, as a projection of anxiety in texts, with the prevailing uncertainty of the
current motivation. The result of the study was the identifi cation of value-oriented and goal-oriented dispositives
of discourses in the fi eld of urban identity and the development of a program for the policy of communication with
network actors. The identifi cation of dispositives allowed us to establish the conditions for productive communication
as a determining factor in symbiotic regimes in the modern city. |
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