| Annotation |
The present research raises a question on functioning of magazines in the digital era. The author of the
paper addresses the KukArt magazine (1992–2006) which used to be a hallmark in the Russian intellectual life at
the turn of the century and has not lost its relevance at present. The research proposes a discursive analysis to
identify features of the KukArt magazine strategy. According to the author of the paper, the KukArt longevity phenomenon
can be explained by the fact that the magazine became a testing ground to try some mutually exclusive
ideas, and the place where different discourse practices coexisted. The article formulates the idea that the purpose
of the magazine was to form a new cultural space which synthesizes various fi elds of art. The author gives
a detailed description of all issues of the magazine in the synchronous and diachronic aspects. The main feature
of KukArt is absence of a unifi ed framework (making features which were based on objectives set and problems
solved: the puppet and the avant-garde, the puppet and literature, the puppet and folklore, the puppet and the
masquerade mask, the puppet and home theatre, the puppet and the mannequin, etc.) Originally targeted at the
puppet, the magazine shifted gradually towards an anthropological pole trying to answer the question: ‘What is
a human?’ Due to such an editorial strategy KukArt drew a wide reading audience attention and went beyond
theatre environment bounds. Limited edition and absence of a digital format led to the rise of the magazine ‘aura
value’, for the unique and non-reproducible things only have had the greatest value in human culture system.
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| References |
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