| Annotation |
The relevance of the article lies in the study of the value aspect of the functioning of online media, which
played an important role in overcoming the COVID-19 epidemic. The object of the study is the network media
Weibo, TikTok and the network platform “Gosuslugi. Let’s decide together.” Scientifi c novelty is manifested in
the analysis of the little-studied problem of the value of network media as sources of information in overcoming
the real diffi culty of communication in an epidemic. The value of online media is expressed in educating the
audience and jointly overcoming the consequences of the pandemic. The following methods were used: mass
media monitoring, comparative analysis method, study of documents. A comparative analysis of the functioning
of traditional and online media led to the conclusion that during the study period (from December 31, 2019 to
July 15, 2020), traditional media did not pay due attention to organizing feedback from the audience, studying its
opinion, as well as its emotional state. Traditional media have focused exclusively on factual messages, unlike
online media, which are interested in: 1) engaging the audience in the exchange of information; 2) articulating its information needs and 3) expressing its emotions about the pandemic. A critical analysis of the literature has
shown that the value of online media increases signifi cantly in emergency situations, such as an epidemic, since
these information platforms are able to overcome time and space barriers in real time, distributing high-quality
news and realizing the vital interests of the audience. The study of documents and reports of international health
organizations confi rmed this thesis: the activities of the media lead to changes in public opinion and behavior
and can affect the general psychological state of society. In the article, the value of network media is considered
in three aspects: 1) social value is expressed in bringing the voices of ordinary people to everyone’s attention,
satisfying their need to express emotions; 2) the value of communication ‒ in removing restrictions in intersocial
and internatio nal dialogue and information exchange; 3) the value of propaganda lies in uniting peoples and promoting
social cooperation in overcoming global dangers. In the future, it seems necessary to study the value of
network media in the scientifi c discourse in the dissemination of information and organization of communication
in emergency situations. |
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