Article
Article name Media Image of the Region and Features of its Formation (The Case of the Republic of Mordovia)
Authors Dementieva K.V. Candidate of Philology, Associate Professor, dementievakv@gmail.com
Bakeeva D.A. Candidate of Cultural Studies, Associate Professor, bakeeva.di@yandex.ru
Frolova N.M. Candidate of Sociology, Associate Professor, nmfrol@mail.ru
Bibliographic description Dementieva K. V., Bakeeva D. A., Frolova N. M. Media Image of the Region and Features of its Formation (The Case of the Republic of Mordovia) // Humanitarian Vector. 2023. Vol. 18, no. 3. P. 131–141. DOI: 10.21209/1996-7853-2023-18-2-131-141.
Section AXIOLOGY OF MASS MEDIA
UDK 070:17.022.1
DOI 10.21209/1996-7853-2023-18-3-131-141
Article type
Annotation The authors consider the media image of the region on the example of the Republic of Mordovia. The article contains a content analysis of positive and negative markers of everyday life that influence the formation of the image of the region. Marketing tools are used to determine the image-making frames of the territory: for example, the theses \"Saransk is a cultural, national and sports center\", \"Saransk is a comfortable city to live in\", etc. The links between various technologies and aspects of the image were systematized, in particular, data obtained during identifying negative phenomena described in the media will help to further develop the image of the capital of the Republic of Mordovia. The subject of the study is the semantic and symbolic characteristics of the category \"media image of the region\" in the context of a complex of factors of the subject’s media presence in the system of modern sociocultural relations. The study aims to (1) explore the existing image of the Republic of Mordovia and the specific features of its functioning through PR technologies; (2) to identify the role of basic image frames in correlating the current image with the projective one; (3) to determine the semantic code of the \"media image of the region\" in print and online regional media in terms of marketing effect. In the course of the study, systemic and structural-functional methods were used, as well as component and functional-semantic analysis, comparative and typological methods. For qualitative analysis, the most characteristic materials were selected in federal and regional media, social networks, YouTube video hosting, Telegram messenger (a random sample was n=500 publications for the period from 2016 to 2020). The results of the study confirmed that the media demonstrate different approaches to the formation of the image of Mordovia. Regional publications show awareness of local level events, while federal publications are more interested only in bright negative events. In our opinion, it is necessary to popularize the positive characteristics of the city: cultural values, socially significant events. Improving the media image of the city affects its infrastructure: creating a positive image helps to attract new residents and tourists. The results of the study can be used in the practical activities of PR services, advertising agencies, media and journalism.
Key words media image, mass media, frame, territory, the Republic of Mordovia, Saransk
Article information
References 1. Isaeva, V. N., Skhiladze, E. V. Territory image: historical and cultural aspect. Integrated communications in sports and tourism: education, trends, international experience, vol. 1, pp. 283–290, 2018. (In Rus.) 2. Likhanova, V. V. Formation of the image of the tourist area as a tool for the development of the service sector. Social policy and sociology, no. 1, pp. 5–12, 2018. (In Rus.) 3. Shevchenko, A. V., Ruban, I. V. Territory marketing as a tool for forming the region’s image. Formation of market relations in Ukraine, no. 10, pp. 107–111, 2017. (In Rus.) 4. Mal’tseva, V. M. Media image of the city of Abakan according to the analysis of the publications of the newspaper Abakan. Bulletin of the Khakass State University. N. F. Katanov, no. 5, pp. 76–79, 2013. (In Rus.) 5. German, G. N. The role of the principles of social ethics in the formation of the media image of the region. Scientific Bulletin of the Southern Institute of Management, no. 3, pp. 80–84, 2016. (In Rus.) 6. Konovalova, O. S. Formation of the PRC media image during the Year of Russia in China and the Year of China in Russia. Bulletin of the Peoples’ Friendship University of Russia. Series: Literary criticism. Journalism, no. 4, pp. 109–116, 2009. (In Rus.) 7. Kravchenko, N. P. The specificity of the use of marketing technologies in the construction of media image of territories. Bulletin of the Maikop State Technological University, no. 1, pp. 73–76, 2012. (In Rus.) 8. Koshkarova, N. N. Chinese mass media in Russian as a tool to make media image of the country and the world. Political Linguistics, no. 5, pp. 85–88, 2017. (In Rus.) 9. Khazhgerieva, A. A. Formation of the media image of the Republic of Adygea on the basis of ethno-cultural and historical-geographical factors. Bulletin of the Adygei State University. Series 2: Philology and art criticism, no. 4, pp. 194–199, 2017. (In Rus.) 10. Glushkova, T. S., Zaitseva, O. A. Media Image as a Tool for Creating a Territorial Image: Cognitive Aspect. Human Science: Humanitarian Studies, no. 3, pp. 50–57, 2017. (In Rus.) 11. Napalkova, I. G., Arlashkina, A. N. Formation of the image of Russian regions: experience, problems, prospects (on the example of the Republic of Mordovia). Economic history, no. 3, pp. 53–61, 2014. (In Rus.) 12. Kozlov, N. S. Image policy of the region (on the example of the Republic of Mordovia). Economics and business: theory and practice, no. 1, pp. 34–38, 2015. (In Rus.) 13. Guseva, E. N. Construction of an attractive socio-cultural image of the city of Saransk as a factor in the formation of a positive territorial identity. Bulletin of the Udmurt University. Sociology. Political science. International relationships, no. 1, pp. 71–83, 2017. (In Rus.) 14. Kozlov, N. S. Political image of the region in the federal media. Regionology, no. 4, pp. 18–25, 2016. (In Rus.) 15. Posternyak, K. P., Boeva-Omelechko, N. B. The formation of the image of Russia in the British political mass media discourse. Acta Scientiarum Language and Culture, no. 2, 2018. С. e41086. (In Engl.) 16. Zheltukhina, M. R., Krasavsky, N. A., Pavlov, P. V., Ponomarenko, E. B., Aleshchanova, I. V. Political Facebook posts using ideological symbols for media image designing of Russia as enemy. International Journal of Environmental and Science Education, no. 18, pp. 12005–12013, 2016. (In Engl.) 17. Kopylova, T., Kilina, L. The media image of the country in political discourse: speech methods of creation. Mundo Eslavo: Journal of culture and Slavic studies, no. 19, pp. 77–88, 2020. (In Engl.) 18. Volkova, E. V. Analysis of professional image communication in media discourse. Journal of Economics and Social Sciences, no. 13, pp. 85–89, 2018. (In Engl.) 19. Shalin, V. V., Skifskaya, A. L., Korshunov, M. N. Features of image formation of political figures in the media space. Asia Life Sciences, v. Supp. 2, no. 2, pp. 99–112, 2020. (In Engl.) 20. Antonova, N., Khafizova,V. R., Gurary, A. D. Media globalization and desacralization of a journalist’s image. Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity. Ministry of Science and Higher Education of the Russian Federation, Ural Federal University, Ural State Pedagogical University. Ekaterinburg, 2020: 588–598. (In Engl.) 21. Sofya, E. N. The image of youth in the print media. Sciff. Questions of Students Science, no. 3, pp. 198– 202, 2022. (In Engl.) 22. Komarova, E. V. Effects of social media on the migrant image formation. Lecture Notes in Networks and Systems, v. 184, pp. 384–390, 2021. (In Engl.) 23. Bogdan, I., Chistyakova, D., Pravednikov, A. Image of psychiatry and psychic illness during the Covid-19 pandemic: social media monitoring. European Journal of Public Health, no. S3, С. ckab164.393, 2021. (In Engl.) 24. Maklakova ,T. B., Nepomnyashchikh ,E. A., Chupanovskaya, M. N., Krainova, E. V., Nikitina, A. Kh. Emotive-evaluation vocabulary as a means of creating emotional media image of Covid-19. European proceedings of social and behavioural sciences epsbs. II International Scientific and Practical Conference. 2020: 615–621. (In Engl.) 25. Napalkova, I. G., Kurochkina, K. V. Image of the Republic of Mordovia: images, symbols, stereotypes. Regionology, no. 4, pp. 866–887, 2020. (In Rus.)
Full articleMedia Image of the Region and Features of its Formation (The Case of the Republic of Mordovia)
0
0