Annotation |
The relevance of this article is determined by the joint statement of leaders of two states according to which 2016 and 2017 were “China-Russia Media Exchange Years”. A new level of information exchange has caused considerable interest of the academic community to the study of the content of the Russian news in the Chinese media. The purpose of the article is to analyze the themes, problems, stylistic features of publications that form the image of Russia in the information-evaluation space of the newspaper Renmin Ribao (the People’s Daily). We used the method of content analysis of publications in the period from 1 January, 2016 to 1 January 2018. Problem-thematic and stylistic analysis of publications about Russia in the People’s Daily reflects the entire spectrum of events in this country, but the overwhelming majority of texts concern politics and economy. Along with the expressive positive evaluation of the activities of the state’s leader, culture, language, and traditions of the Russian people are still poorly represented. The language and style of the People’s Daily, on the one hand, is distinguished by rigor, restraint, simplicity (the headlines-sentences allow us to determine the subject immediately, they contain keywords that help to understand the main point of the text); on the other hand, the texts are featured by patheticity and arrogance. To form a comprehensive image of Russia, the staff of Renmin Ribao must work on its semantic-stylistic specifics, which is determined by a complex of extralinguistic factors: political, economic, social, spiritual. The author claims that the representation of the spiritual life of the Russian society is also important for creating a positive image of the country. Therefore, along with an expressive positive evaluation of the activities of the first leader of the state, Russian culture, language and traditions of the people should be presented equally. |
References |
1.
Gavra, D. P. External image of the state: understanding of the category and structural models. The image of the state / region: modern approaches. Under. Havry. D. P. ed.St. Petersburg: Rose of the World, 2009. pp. 3–17. (In Rus.)
2.
Degtyarev, S. B. Linguistic means of creating the image of modern Russian politics in the Western media. Trudy S.-Peterb. gos. un-ta kul’tury i iskusstv, no. 1, pp. 62–67, 2013. (In Rus.)
3.
Du Quanbo. Genre-stylistic peculiarity of the image of China in the Russian Internet media. Philological Sciences: Questions of theory and practice, no. 4, pp.12–14, 2016. (In Rus.)
4.
Erofeeva, I. V. Psychology of the media text. 2nd ed. Chita, ZabGU, 2015. (In Rus.)
5.
Melnik, G. S, Vinogradova, S. M. Russia’s foreign policy image in the media space of the post-crisis period. Administrative consulting. Actual problems of state and municipal management, no. 3, pp. 75–84, 2009. (In Rus.)
6.
Melnik, G. S, Vinogradova, S. M. Russia’s foreign policy image in media space: the problems of transformation. Vestnik of St.Petersburg. University. Series 10. Language and Literature, Issue 3, pp. 386–494, 2009. (In Rus.)
7.
Sergeeva, D. S. Linguistic methods of image formation in media space on the basis of headlines of newspaper articles. Vestn. of Volgograd. State University. Ser. 2, Linguistic, vol. 15, no. 3, 2016. (In Rus.)
8.
Cherkasova, M. N. Media evidence and media from the point of view of media linguistics and media criticism (on the example of hate speech). Scientific bulletins of Belgorod State University. Humanitarian sciences. Philology. Journalism. Pedagogy. Psychology, no. 18 (89), Issue 7, pp. 250–257, 2010. (In Rus.)
9.
Wang Wen. Analysis of coverage of China in the American media in terms of critical linguistics. International Journalistic Circle, no. 9, pp. 84–85, 2009. (In Chin.)
10.
Kintsch, W. S. The role of rhetorical structure in text comprehension / W. S. Kintsch, J. Yarborough. Journal of Educational Psychology, vol. 74, no. 6, pp. 828–834, 1982. (In Engl.)
11.
Liu Xiaoyan. Reflection on the creation of the state image through the media. International journalistic circles, no. 2, pp.61–66, 2002. (In Chin.)
12.
Liu Shanchao. How to remake the state image through communication of media speech? Bulletin of the North-Western National University, no. 6, pp.25–29, 2015. (In Chin.)
13.
Ni Jianping. International communication and the framework for analyzing the state image. The report of the Chinese media, no. 5, pp. 54–56, 2004. (In Chin.)
14.
Ha Jiaying. Speech international communication and the formation of the state image on the basis of the analysis of the cognition of subjects. Social Science in Shandong Province, no. 5. pp. 118–122, 2013. (In Chin.)
15.
Hu Fanzhu. Theories, methods, case studies of stylistics to create a state and corporate image. Ed. Xue Lin. Shanghai. 2017. (In Chin.) |