| Article | |
|---|---|
| Article name | Media Linguistic in the Context of Transforming Media |
| Authors | Dzialoshinskiy I.М. Doctor of Philology, Professor of the Faculty of Communications, Media and Design, imd2000@yandex.ru |
| Bibliographic description | |
| Section | MEDIA LINGUISTICS |
| UDK | 81 |
| DOI | |
| Article type | |
| Annotation | The article analyzes main trends in the transformation of modern media that influence the subject and methods of media-linguistics. It examines integration of different media platforms and integration of the national mass media into the sphere of global mass media; transformation of structural components of mass media system, and institutionalization of mass media. According to the author, these processes change the traditional model of mass media and causes fundamental changes in the structure of media texts. Among these changes are a significant complication of the semantic load of each text element; responsiveness; and visuality. The article presents the analysis of communication matrix used to construct media texts. It is shown that we talk about such linguistic characteristics of modern media, as a simplification of the content based on the perception of editorial boards target audience; structural-compositional simplicity of the media texts, due to the fact that members of audience must decide on the desirability for themselves certain information in a single glance at it; the transformation of the language of communication, which entailed the removal of a large number of linguistic norms, especially for Internet communications. In particular, incorrect speech transforms from a communication error into the source of creating distinctive author’s individuality. |
| Key words | media, media-linguistic, social institutions, communication institutions, journalist’s professional culture |
| Article information | |
| References | 1. Bart R. Smert’ Avtora. URL: http://omiliya.org/article/smert-avtora-rolan-bart.html (data obrashcheniya: 25.07.2014). 2. Bychenkov V. M. Instituty: sverkhkollektivnye sotsial’nye obrazovaniya i bezlichnye formy sotsial’noi sub»ektnosti. M.: Rossiiskaya akad. sots. nauk, 1996. 976 s. 3. Volkov A. A. Filologiya i ritorika massovoi informatsii // Yazyk SMI kak ob»ekt mezhdistsiplinarnogo issledovaniya. M., 2003. S. 50–65. 4. Gavra D. P. Sotsial’nye instituty. URL: http://www.xserver.ru/user/sozin/ (data obrashcheniya: 10.09.2014). 5. Dzyaloshinskaya M. I. Integrirovannye kommunikatsii: ot marketingovogo podkhoda k gumanitarnomu // Informatsionnoe soprovozhdenie sotsial’nykh proektov v sovremennom obshchestve: мaterialy III Mezhdunar. nauch.-prakt. konf. M.: ATiSO, 2013. 6. Dzyaloshinskii I. M. SMI i obshchestvennye instituty: perspektivy vzaimodeistviya // Mediaskop. 2008. Vyp. 2. URL: http://www.mediascope.ru/node/223 (data obrashcheniya: 21.08.2014). 7. Dzyaloshinskii I. M. Geroi i antigeroi rossiiskoi zhurnalistiki // Zhurnalist: sotsial’nye kommunikatsii. 2011. № 4. S. 84–92. 8. Dzyaloshinskii I. M. Kommunikatsionnye protsessy v obshchestve: instituty i subekty. M.: NIU VShE, 2012. 479 s. 9. Dzyaloshinskii I. M. Mediaprostranstvo Rossii: kommunikatsionnye strategii sotsial’nykh institutov. M.: Izd-vo APK i PPRO, 2013. 434 s. 10. Dobrosklonskaya T. G. Medialingvistika: sistemnyi podkhod k izucheniyu yazyka SMI. Sovremennaya angliiskaya mediarech’. URL: http://www.ffl.msu.ru/research/publications/ dobrosklonskaya/dobrosklonskaya-medialingvistika.pdf (data obrashcheniya: 15.07.2014). 11. Dobrosklonskaya T. G. Metodologiya analiza mediatekstov v usloviyakh konvergentnykh SMI // Razvitie russkoyazychnogo mediaprostranstva: kommunikatsionnye i eticheskie problemy. M.: Izd-vo APK i PPRO, 2013. S. 18–27. 12. Dyurkgeim E. Sotsiologiya. Ee predmet, metod, prednaznachenie. M., 2005. 352 s. 13. Zhurnalistika i konvergentsiya: pochemu i kak traditsionnye SMI prevrashchayutsya v mul’timediinye. M., 2010. URL: http://silamedia.ru/hsemediabook.pdf (data obrashcheniya: 05.03.2014). 14. Kirdina S. Rossiya kak samoorganizuyushcheesya obshchestvo. URL: http: kirdina.ru/doc/ mxat/special.ppt. (data obrashcheniya: 25.07.2014). 15. Klyuev E. V. Rechevaya kommunikatsiya. M.: Ripol Klassik, 2002. 315 s. 16. Kornev S. Imidzh v epokhu spektaklya. URL: http://kornev.chat.ru/image.htm (data obrashcheniya: 2.09.2014). 17. Lebedeva N. N. Institutsional’nyi mekhanizm ekonomiki: sushchnost’, struktura, razvitie. Volgograd: Izd-vo VolGU, 2008. 76 s. 18. Luman N. Real’nost’ mass-media. M.: Praksis, 2005. URL: http://iph.ras.ru/uplfile/socep/ luman_realnost_massm.pdf. (data obrashcheniya: 9.09.2014). 19. Maklyuen M. Ponimanie media: vneshnie rasshireniya cheloveka. M., 2007. 464 s. 20. Miroshnichenko A. Virusnyi redaktor Interneta i smert’ gazet // Zhurnal New Scientist (russkoe izdanie). 2010. Dekabr’. URL: http://www.aka-media.ru/foresight/185/ (data obrashcheniya: 25.07.2014). 21. Mnogozadachnoe mediapotreblenie: kogda kazhdyi vtoroi – Tsezar’: URL: http:// prezentation.ru/articles/multitask_18_10_06.html (data obrashcheniya: 26.09.2014). 22. Mnogozadachnye deti. URL: http://www.mediarevolution.ru/audience/behavior/525.html (data obrashcheniya: 25.07.2014). 23. Nort D. Instituty i ekonomicheskii rost: istoricheskoe vvedenie / Tezis. Vyp. 2. M., 1993. T. 1. S. 69–91. 24. Ostin Dzh. Kak sovershat’ deistviya pri pomoshchi slov? // Ostin Dzh. Izbrannoe. M.: Ideya- Press; Dom intellektual’noi knigi, 1999. S. 13–135. 25. Ostin Dzh. Performativnye vyskazyvaniya // Tri sposoba prolit’ chernila. Filosofskie raboty. SPb.: Aleteiya, 2006. 335 s. 26. Pil’gun M. A. Osobennosti formirovaniya kontenta v russkoyazychnom mediaprostranstve // Razvitie russkoyazychnogo mediaprostranstva: kommunikatsionnye i eticheskie problemy: мaterialy nauch.-prakt. konf. (26–27 aprelya 2013 g.). M.: Izd-vo APK i PPRO, 2013. S.262–271. 27. Radaev V. V. Sotsiologiya rynkov: k formirovaniyu novogo napravleniya. M.: GU-VShE, 2003. 328 s. 28. Rozhdestvenskii Yu. V. Vvedenie v obshchuyu filologiyu. M.: Novoe tysyacheletie, 1996. 224 s. 29. Rozhdestvenskii Yu. V. Obshchaya filologiya. M.: Novoe tysyacheletie, 1996. 326 s. 30. Rozhdestvenskii Yu. V. Teoriya ritoriki. M.: Dobrosvet, 1997. 597 s. 31. Serl’ Dzh. Chto takoe rechevoi akt? // Filosofiya yazyka. M.: Editorial URSS, 2004. S. 56–75. 32. Spenser G. Opyty nauchnye, politicheskie i filosofskie. Tom 1–3. URL: http://lib.ru/FILOSOF/ SPENSER/spenser3.txt (data obrashcheniya: 25.07.2014). 33. Streit L. Izuchenie media kak media: MakLyuen i mediaekologicheskii podkhod. URL: http:// www.mcluhan.ru/ (data obrashcheniya: 20.07.2014). 34. Stroson P. F. Namerenie i konventsiya v rechevykh aktakh // Filosofiya yazyka. M.: Editorial URSS, 2004. S. 35–56. 35. Shchepan’skii Ya. Elementarnye ponyatiya sotsiologii. Novosibirsk: Nauka. Sib. otd-nie, 1967. 247 s. 36. Yadov V. A. Sovremennaya teoreticheskaya sotsiologiya kak kontseptual’naya baza issledovaniya rossiiskikh transformatsii. SPb.: Intersotsis, 2009. 138 s. 37. 36 chasov v sutki. URL: http://www.sale4.net/article.php?articleId=97 (data obrashcheniya: 20.07.2014). 38. Encyclopedia of journalism/general editor Christopher H. Sterling. SAGE Publications, Inc. 2009. 39. March J. C., Olsen J. P. Elaborating the “New Institutionalism” // R. A. W. Rhodes, S. A. Binder, B. A. Rockman (Eds.) The Oxford Handbook of Political Institutions. N. Y.: Oxford University Press, 2006. 40. Ostrom E. An Agenda for the Study of Institutions // Public Choice, 1986, № 48. 41. Thompson John B. Ideology and Mass Culture. Oxford, 1990. |
| Full article | Media Linguistic in the Context of Transforming Media |
| 0 | |
| 0 | |
