Article
Article name	Story as a “Middle-Journal” Phenomenon: Genre-Style Specifications and Communication Strategies
Authors	Ponomareva E.V. Doctor of Philology, ponomareva_elen@mail.ru
Bibliographic description
Section	MEDIA LINGUISTICS
UDK	070.1
DOI
Article type
Annotation	The article introduces the “middle-journal” concept as a phenomenon of middle-culture considered in the context of the contemporary socio-cultural space, including the local media market. The analog to produce scientific knowledge about the specific media phenomenon is the phenomenon of middle-literature. Based on the analysis of the anniversary issue of Story magazine, the author proposes a model of analysis of genre and style features of the edition, oriented to the fulfillment of the mission of education and entertainment, joining the interests of the cultural elite and the mass audience. The study of communication strategies used in a thematic anniversary issue, allowed us to draw conclusions about the typological characteristics of the social role and potential of the publications that make up the arsenal of this market segment.
Key words	middle-journal, graphic model, genre and style characteristics, speech communication strategies.
Article information
References	1. Dobrosklonskaja T. G. Teorija i metody medialingvistiki (na materiale anglijskogo jazyka): dis. … d-ra filol. nauk. M., 2000. 368 s. 2. Story. 2012. № 8 (50). 168 s. 3. Ciplakov G. Bitva za goru Middl // URL: http://magazines.russ.ru/znamia/2006/8/ (data obrashhenija: 18.10.2013). 4. Chernjak V. D., Chernjak M. A. Bazovye ponjatija massovoj literatury: ucheb. slovar\'- spravochnik. SPb.: RGPU im. A. I. Gercena, 2010. 167 s. 5. Chuprinin S. Zvonom shhita // Znamja. 2004. № 11. URL: http://magazines.russ.ru/ znamia/2004/11/chu13.html (data obrashhenija: 10.10.2013). 6. Chuprinin S. Russkaja literatura segodnja. Zhizn\' po ponjatijam. M.: Vremja, 2007. 768 s.
Full article	Story as a “Middle-Journal” Phenomenon: Genre-Style Specifications and Communication Strategies
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