Article
Article name	Novelty and Meaning as a Cognitive Opposition in the Mediatext Structure (The Problem of Language World Modelling)
Authors	Erofeeva I.V.Doctor of Philology, Associate Professor irina-jour@yandex.ru
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DOI
UDK	811 + 002. 703.0
Article type
Annotation	The article is devoted to a conceptual analysis of the cognitive model of «novelty», objectified in the space of modern mediatext. The paper identifies and characterizes some lexical resources of the model text development: «suddenly», «unexpectedly» and «all at once». On the basis of the content analysis of printed publications of different levels and with the help of the functional analysis the author formulates the problem of transformation – active reinterpretation, acquiring a new meaning – of the core constructs of national world vision: conceptualized sphere of «novelty», which ignores meaning as a key component of the national model of the world. In the space of modern mediatext only the fact is cultivated, thus significantly increasing negative effects on the spiritual sphere of the audience.
Key words	mediatext, cognitive model, novelty, mediatext meaning, national model of the world, transformation
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Full article	Novelty and Meaning as a Cognitive Opposition in the Mediatext Structure (The Problem of Language World Modelling)