Article
Article name	The name of a literary magazine as an element of its poetics: nominative, consolidating, symbolic aspects
Authors	Shilnikova O.G.Candidate of Pedagogic Sciences glossa2@rambler.ru
Bibliographic description
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DOI
UDK	82.0
Article type
Annotation	The name of the magazine is regarded as an integral component of a literary and artistic publication. The author reveals the role of the logo in the generation of figurative and symbolic semantics of the magazine context and mechanism of its involvement in shaping the reader’s integral reception of the magazine continuum. The article analyzes auditory effects as well.
Key words	audience, magazine, context, logo, symbols, function
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Full article	The name of a literary magazine as an element of its poetics: nominative, consolidating, symbolic aspects