| Article | |
|---|---|
| Article name | Ideological Notions of Consumer Society and Virtual Narrative |
| Authors | Gazdiev V.A.Student history@pglu.ruShaev Y.M.Candidate of Philosophy, Associate Professor existentia20065@yandex.ru |
| Bibliographic description | |
| Section | |
| DOI | |
| UDK | 115.4: 004.5 |
| Article type | |
| Annotation | The article analyzes some ideological notions of the consumer society, which are reflected in the virtual narrative. The article describes the “political” ideological notions of the consumer society, associated with the geopolitical realities of today, the desire of Western countries to dominate and their reflection in the virtual-game narrative. A widespread ideological opposition “West-East” and ideological notion of post-apocalyptic future as a result of confrontation between the superpowers of today have been criticized. Ideological notion of consumption is analyzed as “an endless process”, it is understood as the consumption and benefit from the increase of utility that is isomorphic to the logic of the economy in terms of expanded reproduction and the elevation of the individual needs of the modern consumer. The ideological notion of “internal market” is emphasized and analyzed. It is a part of the gameplay in which the player character is forced to follow the logic of the market, buy and sell goods for a successful game. This ideological notion is isomorphic to consumer behavior in the real world. We make a conclusion about the fragility of the boundary separating the virtual and real markets, the consumer society and the virtual narrative. The article analyzes some of the gender ideological notions of the virtual narrative, qualities of successful men, beautiful independent women, which are isomorphic to advertising and marketing imperatives of socio-cultural situation of the modern world are considered. |
| Key words | ideological notions, consumption, consumer society, virtual narrative, virtual space |
| Article information | |
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| Full article | Ideological Notions of Consumer Society and Virtual Narrative |
