| Annotation |
The values of modern journalism are directly related to the era of a special informational narrative conditioned
by ratings and the economic factor combined with the dominant information technology and the current
confrontation between the traditional and the new. The research results are based on data from a three-stage
survey conducted in 2018–2022 with the participation of more than 240 journalists of the Transbaikal Region and
other regions of Russia aged 18 to 75.The survey was focused on identifying the civil, ethical and spiritual-moral
views of journalists, the dominant axiological strategies of professional activity, determining the role of moral
guidelines in the professional consciousness of the journalistic community and the specifi cs of ethical norms’
infl uence on the daily work of a journalist. The purpose of this article is to present a characteristic of a journalist’s
axiological culture in the digital era, to identify the value dominants of his professional activity, determining their
signifi cance, meaning and levels of experience, based on the conducted sociological survey. The research has
been conducted within the framework of the linguocultural approach, which emphasizes the unity of culture and language in the process of creating and perceiving a media text, as well as the sociocultural approach, focused
on the integrative potential of the media and the translation of values, which contribute to national identity. The
article offers a defi nition of the “axiological culture of a journalist” as a hierarchical system of professional values,
refl ecting unifi ed and socially signifi cant ideals and meanings, normative bases for acts of consciousness
and behavior that provide the context for the journalist’s interpretation of reality and organize reality through an
evaluative implication. The results of the sociological study have made it possible to identify the causes and conditions
of professional ethics violations by journalists. The predominant motivations for informational interaction
are formulated, value priorities in journalists’ work are identifi ed, and typical cultural markers demonstrating the
actualization of memories in the “past-present-future” paradigm are singled out. The present article is the fi rst
experience of systematization of the integral system of journalistic axiological culture on the basis of sociological
material, which implies further interdisciplinary research of this issue.
|
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